ARIES started as a result of love for fashion. It consists of beautifully made and cut clothes, with sartorial experimentation and love for street wear on its mind. It also contains elements of anti-fashion youth movements and trash culture. Therefore, as they write out their first manifesto, it was vital that Aries should encompass all these elements into their clothing brand. This resulted in a trip to the 80s sensibility where street wear was considered fashion and vice versa. Patterns are made specifically in house, hand dyed and hand printed in the studio, which also goes against conventional pattern-cutting rules.

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